Dramatically reduce variation between print runs.
Consumers trust brands that are consistent and there is nothing more disconcertinat the point of purchase than inconsistency of branding or product.
A major cause of this has been the failure to effectively communicate packaging print expectations as well as pass and fail parameters. Consistency has traditionally come at tremendous cost to both brand owner and print company and often locked brand owners in to a particular label company or technology. Spec Systems employs ColoRecipe which clearly defines expectations and tolerances and allows a brand to be printed with greatly reduced variation in multiple locations or across multiple substrates.